One platform.
Every kind of site you build.
An AI powered website and commerce platform with a live design system, a visual page builder, and one command deployment. Generate a shop, a practice, a studio, or a service business from a sentence, then own every line of the source.
Built for developers, agencies, and technical founders. Own the full source code.
One codebase behind every site you ship
Shops, practices, restaurants, studios, service businesses. AI, a design system, visual editing, and deployment work as one. The shop turns on only where it belongs.
AI that builds
Describe the business and get a sitemap, a brand, every page, and the copy.
Live design system
One set of design tokens drives every page. Rebrand a whole site from one place.
Visual page builder
Compose from primitives and prebuilt blocks, or import existing HTML.
Commerce when you need it
Switch the shop on for a store and off for a practice. Same codebase either way.
One command deploy
Provision an isolated site with its own database and domain from one command.
Complete ownership
Self host on your own infrastructure and keep every line of the code.
43 templates, 12 industries
Every family ships a homepage, an about page, and a contact page, and seven add a third page built for the trade: a menu, a fee schedule, a treatment list, a line card. Six are built around a shop. The rest lead with a booking, an enquiry, a menu, or a search.
Fashion
ShopEditorial lookbooks, collections, and a seasonal archive.
Beauty
ShopRoutines, ingredients, and concern-led browsing.
Furniture
ShopRooms, materials, and the makers behind them.
Food
ShopPantry ranges, provenance, and repeat orders.
Electronics
ShopSpecs, comparisons, and accessory bundles.
Studio
DownloadsFonts and files sold under a licence.
Catalog
SearchA distributor line card with SKUs, stock, and break pricing.
Restaurant
ReservationA menu as real courses, the room, and a table booking.
Home services
EnquiryService pages, service areas, and a permanent call bar.
Wellness
BookingTreatments, practitioners, and appointment slots.
Practice
BookingTreatments and a published fee schedule. Ships with the shop off.
SaaS
ContentProduct marketing and pricing tiers, no catalog at all.
Apply a template whole, or take only the parts you want: layout on its own, or the colours, typography, buttons, header and footer with it. A template can carry its own site type, so applying the practice template switches the shop off for you.
From a sentence to a live site
The Website Architect turns a short brief into a complete, branded site. It plans the sitemap first, so you approve the shape before a single page is written. Nothing goes live until you publish it, and every page is a version you can roll back.
- 1
Describe the business
One sentence about what you do and who you serve.
- 2
Review the sitemap
AI proposes the pages. Edit them before anything is built.
- 3
AI generates the design system
Brand colors, typography, and design tokens.
- 4
AI generates every page
Composed from the block library, on brand by default.
- 5
AI fills the catalog
For sites that sell: products from a photo or a spreadsheet.
- 6
Deploy
Publish to your own domain when it is ready.
AI runs through every layer
Not a bolt on chatbot. AI plans sites, writes copy, builds pages, restyles brands, and answers customers. It works for the people building the site and the people running it. Every feature is off until you turn it on.
Generate a full site from a brief
Restyle the whole brand with a prompt
While you build
- Generate whole pages and individual sections
- Edit pages and move layouts in plain language
- Build pages from a reference or imported HTML
- Generate the images a page is missing
- Update the design system with a prompt
- Apply style changes across the whole site
After you launch
- Generate products, descriptions, and collections
- Write blog posts, and the images inside them
- Answer shopper questions from your catalog
- Draft terms, privacy, returns, and shipping policies
- Draft SEO titles, meta, tags, and variants
- Keep every change previewed and reversible
You stay in control of it
Your own API key
Anthropic, OpenAI, or Gemini. You pay the provider directly, with no markup from us.
A model per feature
Pick the model each capability uses, and override it for a single run.
House rules
Write standing instructions every generation has to follow.
A spend ceiling
Cap AI calls per day across the whole site, so a runaway loop cannot bill you.
One design system, every page
Every site is powered by a central set of design tokens. Colors, type, spacing, radius, and shadows live in one place, so the whole site stays consistent and a rebrand is a few edits.
- Change one value and the whole site updates
- Start from 43 templates across 12 industries
- Rebrand a site in hours, not weeks
- Import and export design configurations
- Reuse brand systems across multiple sites
- Every change is a version you can roll back
Design tokens
Every block reads these as CSS variables. AI can update them from a prompt, and the token layer enforces accessible text contrast so a generated palette stays readable.
A page builder for professionals
Roughly 60 primitives and 60 block families with hundreds of presets between them. Compose, import existing HTML, or generate from a reference. Everything reads from the design system, so pages stay on brand by default.
Built to bring the business in
A site that never gets found and never reports a conversion is a brochure. Every site ships with the lead, local SEO, and tracking layer already wired.
Capture the enquiry
- A lead inbox in the admin, not just an email
- Contact forms you configure per site
- Spam protection without a third party script
- A sticky call bar on mobile
- Reviews for the business, not only products
Get found locally
- Local business structured data, 25 specific trades
- Opening hours, address, and geography
- A landing page per service area
- Areas listed on the business profile
- Sitemaps and SEO controls on every page
Prove what worked
- GA4, GTM, Meta, TikTok, Clarity, and Hotjar
- Conversions sent from the server, not the browser
- A tap on the phone number counts as a conversion
- Mark a lead won and report what the job was worth
- A product feed for Meta catalog ads
The value on a won lead is reported by the server and deliberately kept out of the browser relay, so the number your ad account optimises against cannot be forged from a page.
Skip the infrastructure setup
One command provisions a fully isolated site: its own database, its own project, its own domain. No manual infrastructure, no shared tenancy, no row-level multi-tenant tricks.
- Its own hosting project and its own Postgres database
- Vercel or Railway for hosting. Neon, Railway, or your own Postgres.
- Its own domain, with nothing shared between sites
- One command, re-runnable and idempotent
- Built for agencies running many client sites
Built for developers and agencies
A serious platform for professionals, not another page builder. Own the code, reuse your systems across clients, and ship sites on a repeatable workflow.
Turn a photo or a spreadsheet into a full catalog
Faster at every step
The platform is built around complete workflows, not isolated features. Each one removes hours of manual work.
Rebrand faster
Build faster
Ship a client site without spending AI credits
Edit from the tools you already use
Your store, in your pocket
The merchant app ships with Developer Edition. Manage orders, stock, and sales from anywhere, on any site you have the shop switched on.
Own your platform instead of renting one
Hosted platforms rent you access and take a share of every sale for as long as you stay. Developer Edition hands you the entire platform to run, brand, and extend on your own terms.
Renting a platform
- Monthly fees for as long as you stay
- Transaction cuts on every sale
- Locked into someone else's roadmap
- No access to the source code
- Your data lives on their servers
Owning Developer Edition
- Pay once and run it for good
- Zero platform commission on sales
- Change anything in the code
- Full source code, yours to keep
- Self host on your own infrastructure
A complete platform underneath
Beyond the AI and design tooling, every site ships with the full feature set. Switch on what the business needs and leave the rest off.
Product Management
Variants, media, collections, and a visual editor.
Orders & Fulfilment
Full order lifecycle, timeline, and receipts.
Inventory
Stock across products, variants, and locations.
Bookings & Services
Availability, resources, holds, packages, and calendar invites.
Customer Accounts
Profiles, addresses, order history, and wishlists.
Discounts & Flash Sales
Codes, automatic discounts, and timed sales.
Enquiries & Leads
A lead inbox, configurable forms, and spam protection.
Business Profile
Opening hours, service areas, and local business schema.
Reviews & Q&A
Product reviews, business reviews, and customer questions.
Blog & Content
A full CMS you can switch on or off.
Media Library
Central storage on your own S3 or R2 bucket.
Analytics & Tracking
GA4, GTM, Meta, TikTok, Clarity, and Hotjar.
Server-Side Conversions
Report conversions from the server, not the browser.
Payments
Stripe, Paystack, Flutterwave, Klarna, and mobile money.
Email Flows
Abandoned cart, win back, reviews, and more.
Webhooks & Integrations
Connect the tools your site relies on.
MCP Server
Let Claude or Cursor edit the site, scoped and audited.
Currencies & Locales
Eight languages, including right-to-left.
SEO Controls
Titles, meta, structured data, and sitemaps.
Security & Access
Two-factor auth, roles, and password policy.
Merchant Mobile App
Run the store from your phone.
Self Hosted
Deploy on your own infrastructure.
Modern Tech Stack
Next.js, Prisma, and Postgres.
Lifetime License
Buy once and build with it for good.
Built for the people who build
Developers
Build client sites faster, on a stack you actually control.
Agencies
Own the platform instead of paying recurring platform fees.
Local Businesses
A site that takes enquiries, shows hours, and ranks in your area.
Technical Founders
Launch on a production ready foundation instead of building one.
Growing Businesses
Move away from WordPress or Shopify while keeping complete control.
Every license includes
- Full platform source code
- Admin dashboard
- Merchant mobile app
- 43 industry templates
- Installation documentation
- Environment configuration guide
- Example data
- Lifetime access
- Future product updates
- Commercial developer license
Pick your license
One time payment. Lifetime access. Choose the license that fits how you build.
Personal License
Individual developers and technical founders building a single business or personal project.
$299
One time payment
Buy Personal License- Lifetime license
- Full source code
- Merchant app
- Documentation
- Future updates
- Commercial use for one project
Agency License
Agencies and freelancers building websites and stores for multiple clients.
$599
One time payment
Buy Agency LicenseEverything in Personal License, plus
- Unlimited client projects
- Priority support
- Commercial agency use
Lifetime Agency+
Established agencies and software businesses.
$1,199
One time payment
Buy Lifetime Agency+Everything in Agency License, plus
- White-label rights
- Extended commercial rights
- Early access to new releases
- Premium support
Compare licenses
| What is included | Personal License$299 | Agency License$599 | Lifetime Agency+$1,199 |
|---|---|---|---|
| Lifetime license | |||
| Full source code | |||
| Merchant app | |||
| Documentation | |||
| Future updates | |||
| Commercial use for one project | |||
| Unlimited client projects | |||
| Priority support | |||
| Commercial agency use | |||
| White-label rights | |||
| Extended commercial rights | |||
| Early access to new releases | |||
| Premium support |
Pricing may increase as the platform matures. Existing customers keep their purchased lifetime license and future updates.
What happens after you buy
The moment payment clears, your license is issued and your downloads unlock inside your Incep account.
Checkout
Choose the license that fits and pay securely.
Successful payment
Your license is issued the moment payment clears.
Create account or sign in
Your purchase attaches to your Incep account.
Developer dashboard
Download the source, app, and docs right away.
Your license, ready instantly
A perpetual developer license lands in your account the moment you buy.
Developer License
Incep Platform
- License ID
- INCEP-PLAT-8F3K-92Q2-JD7A
- License Type
- Agency License
- Purchase Date
- Today
- Owner
- Your name
- Status
- Active
Questions, answered
Developers, agencies, technical founders, and businesses that want to own a modern website and commerce platform instead of renting one.