Privacy Policy

We collect information in the following ways:

Information you provide directly

• Account registration — name, email address, and password when you create an account on our platform.
• Contact form — name, email address, phone number (optional), and your message.
• Subscription & payment — billing details processed securely through Paystack. We do not store your card or Mobile Money details on our servers.
• Project brief — business information, brand assets, and content you submit to help us build your website.

Information collected automatically

• Usage data — pages visited, time on site, referring URLs, and browser/device information collected via Google Tag Manager.
• Cookies — session identifiers and analytics cookies (see Section 4 for details).
• Meta Pixel — behavioral data used for measuring the effectiveness of our Facebook and Instagram advertising.

We use the information we collect to:

• Create and manage your account and subscription.
• Deliver, operate, and improve our services.
• Process payments and send transaction receipts and invoices.
• Communicate with you about your subscription, project status, or support requests.
• Send service-related notifications (e.g. payment reminders, renewal alerts).
• Respond to enquiries submitted through our contact form.
• Analyse website usage to improve performance and user experience via Google Analytics.
• Measure the performance of our paid advertising campaigns via Meta Pixel.
• Comply with applicable laws and regulations.

We do not sell your personal information to third parties, and we do not use your data for unsolicited marketing beyond service-related communications.

We share your information only with trusted service providers necessary to operate our platform:

• Paystack — payment processing. Your payment data is governed by Paystack's Privacy Policy.
• Supabase — database and authentication infrastructure.
• Resend — transactional email delivery.
• Google (Tag Manager / Analytics) — website analytics.
• Meta (Facebook Pixel) — advertising attribution.

We may also disclose your information if required by law, court order, or government authority, or to protect the rights and safety of Incep Digital or our users.

We use the following types of cookies and tracking technologies:

• Strictly necessary cookies — session tokens required for authentication and to keep you logged in.
• Analytics cookies — Google Analytics (via GTM) collects aggregated, anonymous data about how visitors use our site.
• Advertising pixels — Meta Pixel tracks actions taken after clicking one of our ads, helping us measure campaign performance. This data may be shared with Meta (Facebook/Instagram).

You can disable non-essential cookies in your browser settings at any time. Doing so may affect certain features of the site.

We retain your personal data for as long as your account is active or as needed to provide our services. If you cancel your subscription and request account deletion, we will delete your data within 30 days, except where we are legally required to retain it (e.g. financial records, which we keep for 7 years in accordance with applicable law).

Analytics and advertising data retained by third parties (Google, Meta) is subject to their own retention policies.

Depending on your location, you may have the right to:

• Access — request a copy of the personal data we hold about you.
• Correction — ask us to correct inaccurate or incomplete data.
• Deletion — request that we delete your personal data.
• Portability — receive your data in a structured, machine-readable format.
• Objection — object to how we process your data in certain circumstances.

To exercise any of these rights, contact us at contact@incepdigital.com. We will respond within 30 days.

Our website may contain links to external websites. This Privacy Policy applies only to incepdigital.com and our platform. We are not responsible for the privacy practices of third-party websites, even if linked from our site. We encourage you to review the privacy policies of any site you visit.

We take the security of your data seriously. We use industry-standard measures — including HTTPS encryption, secure authentication, and access controls — to protect your personal information against unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email.

Continued use of our website or services after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: