Brands4 min read
Brand voice and products
The difference between AI copy that sounds like the client and AI copy that sounds like AI is almost entirely what you put on these two screens.
Brand voice
/brandsA voice profile per brand: tone, vocabulary, the things they say and the things they never say. It is used by every AI feature that writes for that brand.
Tip: Negative instructions do more work than positive ones. "Never use exclamation marks" changes more output than "be friendly".
Products
/brandsWhat the client sells, kept against the brand. It gives the AI something concrete to write about and keeps campaign planning tied to real offerings.