Content6 min read
The composer
The composer is where posts are written. One draft, one brand, and a target per account you want it to go to.
Writing a post
/composer- Brand
- Which client this is for. Decides which accounts you can target.
- Caption
- The copy. AI can draft or rewrite it against the brand voice.
- Media
- Attached from the library, uploaded, or generated in the Creative Studio.
- Targets
- One per account. Each can carry platform specific options.
- Campaign and tags
- For grouping related work.
- Schedule
- When it should go out, in the brand timezone.
Note: The composer is blocked with an empty state until at least one brand exists, because a post with no brand has nowhere to belong.
Per platform differences
/composerNetworks disagree about length, media and formatting. Each target carries its own options so the same idea can go out correctly everywhere rather than lowest common denominator everywhere.