Incep Digital
GuidesIncep Social Planner handbook
Brands5 min read

Brands

A brand is a client. Everything else in the app is filtered by which brand you are working on, and the switcher in the top bar is how you move between them.

Creating a brand

/brands
Name and handle
What you call them, and the handle they go by.
Logo and colour
Used to tell brands apart at a glance across the calendar and the queues.
Timezone
Per brand, because a client in another country schedules on their clock, not yours.
Website and description
What the business is.
Industry, audience and goals
Context the AI uses when it writes for this brand.
Content rules
What never to say. Worth filling in properly.
One card per client, with its connected accounts and colour.

Letting the AI draft it

/brands

Paste the client website and the app reads it to draft a description, guidelines and an audience. Treat the result as a first pass to correct rather than a finished profile.

When a client leaves

/brands

Archive the brand rather than deleting it. It leaves the switcher and the lists, and the history stays intact. Deleting is available to admins and takes the content with it.