Site and Store Owner guide

Start at the dashboard#

When you sign in you land on the command centre. It summarises store performance over the last 7, 30, or 90 days and flags the work waiting across fulfilment, inventory, and content. Use it as the jumping off point into every other area in this guide.

The left sidebar groups the admin by what you are trying to do: builder tools, content, integrations, and store configuration. This guide follows the same shape.

Click to enlarge

One site per deployment#

Your site is a single, self contained deployment. There is no shared super panel across sites. Almost everything you set is saved to one Store record, which keeps configuration in one predictable place.

That record is called Store for historical reasons, but a deployment does not have to sell anything. Ecommerce, bookings and the blog are optional capabilities, and switching selling off turns the same platform into a plain business website. See What kind of site is this?

Most presentation and behaviour settings are stored as configuration blocks on that record, for example the header, checkout, tax and shipping, and SEO defaults. A handful of areas, such as products, orders, menus, discounts, redirects, popups, and webhooks, are their own lists.

How to use this guide#

Each page maps to a section of the admin. Every screen lists its admin path so you can open it directly, and where a setting is worth calling out you will find it under its own anchor. The admin screen itself is always the final source of truth for the exact fields available in your version.

1. 1Read Roles and feature flags first so you know what your account can change and which features are switched on.
2. 2Work top to bottom for a new store, or jump straight to the area you need using the sidebar.
3. 3Make one focused change, save it, and check the storefront before moving on.