Incep Digital
GuidesIncep Platform owner guide
Store setup6 min read

Your business details and service areas

A site for a local business needs to answer three questions immediately: where are you, are you open, and do you come out to me. These screens are how the site knows.

Business information

/admin/store/business
Location
Address and map position, used on the contact page and in structured data.
Opening hours
Per day, including closed days. The storefront can show whether you are open right now.
Contact channels
Phone, email and messaging, surfaced where a visitor is most likely to act.
Tip: Filling this in also improves how search engines present you, because the same details feed the structured data on your pages.
Where you are, when you are open, and how to reach you.

Service areas

/admin/service-areas

For a trade that travels, list the areas you cover. Each one can have its own page, which is what lets a search for your service in a particular town find you.

The places you cover, each able to have its own page.

Reaching the thumb

On a phone the storefront can carry a persistent call bar, because for many local businesses the entire conversion is a phone call. A tap on a phone number is counted as a conversion like any other.

The enquiries inbox

/admin/leads

Contact form submissions land in an inbox in the admin rather than only in an email account. Each one can be marked won with the value of the job, which is what makes the lead conversion reporting worth reading.

Field types
Contact forms support text, radio, number and date fields, so you can qualify before you call back.
Spam protection
CAPTCHA is configured in the admin rather than in environment variables.
Contact form submissions, markable as won with the value of the job.

Reviews of the business itself

/admin/reviews

Reviews are no longer only about products. The business itself can be reviewed, which is what a service company actually needs, and review stars have their own colour in the design system so they read consistently everywhere.