Marketing and growth
The marketing tools help you win orders and bring customers back: price incentives, timed sales, recurring revenue, lifecycle email, social proof, and referral programs.
Discounts
/admin/discountssaved to DiscountCode, AutomaticDiscount, PricingTierThe discounts area covers three related tools, so you can reward a code, run a promotion that needs no code, or price by quantity.
- Coupon codes
- Codes a customer enters at checkout, for a percentage off, a fixed amount, or free shipping, with the usual limits on usage and eligibility.
- Automatic discounts
- Promotions that apply on their own when the cart qualifies, with no code to type.
- Pricing tiers
- Bulk or quantity based pricing that lowers the unit price as customers buy more.
- Subscription incentives
- Free month style offers for recurring plans.
Flash sales
/admin/flash-salesRun time boxed sales that create urgency and switch themselves off when the window closes.
- Scheduled window
- A start and end time, after which the sale ends automatically.
- Scope
- The products or collections the sale applies to and the discount they get.
- Countdown
- A countdown timer that builds urgency while the sale is live.
- Placements
- High visibility badges and callouts on the storefront during the sale.
Subscriptions
/admin/subscriptionssaved to SubscriptionTurn one time buyers into recurring revenue with subscribe and save plans, then manage the subscriptions customers create.
- Plans
- The delivery intervals offered (for example every 30, 60, or 90 days), set on the Customer account and programs screen.
- Subscribe and save discount
- The recurring order discount that rewards subscribing.
- Active subscriptions
- View and manage the subscriptions customers have, including pauses and cancellations.
- Automatic renewals
- Renewals are charged automatically by the scheduled renewal job.
Emails
/admin/store/emailssaved to emailBranding, emailUseCustomTemplates, EmailTemplate, EmailFlowControl the email your store sends, from order receipts to lifecycle campaigns, and how those emails look.
- Branding
- The logo, colours, and footer applied to every email.
- Custom templates
- A switch to use your own templates in place of the built in ones.
- Transactional email
- Order confirmation, shipping updates, and account emails triggered by events.
- Lifecycle flows
- Abandoned cart, birthday and anniversary, win back, review requests, and replenishment reminders, sent by scheduled jobs.
- Delivery
- Uses the Resend or SMTP connection configured under Integrations, Email.
Reviews and questions
Build social proof on your product pages through customer reviews and a public questions and answers thread.
- Reviews and ratings
- Star ratings and written reviews shown on the product page and cards.
- Questions and answers
- Let shoppers ask questions on a product and answer them publicly.
- Moderation
- Approve, reply to, or hide submissions before they appear.
- Automatic requests
- Review request emails are sent automatically after purchase by the scheduled job.
Affiliates and referrals
Grow through partners and word of mouth by rewarding the people who bring in new business.
- Affiliates
- Partner accounts that earn for the sales they drive.
- Referral links
- Trackable links customers and partners share.
- Conversions
- The orders attributed to each link, so rewards are based on real results.
- Customer referrals
- The customer to customer referral reward is configured on the Customer account and programs screen.