Incep Digital
GuidesIncep Platform owner guide
Design and content9 min read

Pages, content, and media

These tools manage the content inside your store and how pages are put together. The page builder composes pages from blocks, the content tools handle standalone pages and policies, and the media library holds your images and files. The look of every block comes from the Design system, covered on the previous page.

Page builder

/admin/buildersaved to Page, PageVersion, SectionPreset, PageTemplate

Build pages visually from a library of blocks and elements, all styled from the active design system so new sections stay consistent. Use it for the homepage, landing pages, the product detail template, and reusable section presets.

With the relevant AI flags on, the builder also gains Edit with AI, a conversational agent that can see the page and change it. That has its own page in this guide.

What you build
The homepage, landing pages, the live product detail template, and reusable section presets.
Blocks and elements
A library of prebuilt, fully styled blocks you drag in, all drawing their look from the design system.
Layout and responsive
Native layout controls (direction, gap, alignment) and per device toggles, so sections stack cleanly on mobile.
Versions
Pages are versioned, so you can save drafts and roll a page back.
AI tools
Copy Assistant, Edit with AI, and Image Generator, each active when its flag and an AI key are set.
A whole shop as a block
Drop in a shop with its filters intact, or a catalog block, rather than rebuilding browsing by hand.
Bulk publish
Publish or unpublish several pages at once, with a view live link on each.
The block library
Several hundred ready made section presets, audited for consistent spacing and tokens.
Note: The builder confirms destructive actions in its own dialog rather than a browser prompt, including version history restores and deletes.
Compose pages from styled blocks that map to your design system tokens.

Content pages

/admin/cms

Manage standalone content pages here. This is the place for routine copy and page content when the layout is already right and you do not need to open the builder.

Create a page
A title, a URL slug, and the page content.
Status
Keep a page as a draft while you work, then publish it.
SEO
Per page title and description so each page reads well in search and when shared.
Standalone content pages managed outside the builder flow.

Content and policies

/admin/contentsaved to privacyPolicyPageId, termsOfServicePageId, returnsPolicyPageId, and related

Manage the store policy and info pages and tell the storefront which page is which, so links in the footer, checkout, and product pages always point at the right one.

Policy pages
Privacy, terms of service, returns, and shipping.
Info pages
About, contact, and FAQ.
Policy generator
Drafts policy text for you as a starting point to edit.
Linked to the store
The page you assign to each role is referenced consistently across the storefront.
Policy and info pages, plus a policy generator that drafts the text for you.

Media library

/admin/mediasaved to Media, mediaConfig

Upload and manage your files in one place. Whatever you pick on the identity, product, and builder screens comes from here.

Supported files
Images, video, audio, documents, and other file types.
Size limits
The maximum upload size per type is set in Store Settings, Media limits.
Organisation
Search your library and set alt text on images for accessibility and SEO.
Storage
Files are stored in the store storage bucket configured for the deployment.
Upload and manage images, video, and documents in your storage bucket.

Library

/admin/library

Save assets and content blocks you reuse often so you can drop them into new pages without rebuilding them each time.

Reusable saved assets and content blocks for building pages faster.

Blog

/admin/blogsaved to BlogPost, BlogCategory, BlogTag, BlogComment

Write and manage posts with categories, tags, and comments. How the blog looks and reads is controlled separately under Blog Settings.

Posts and taxonomy
Create posts with a featured image, excerpt, categories, and tags, and moderate comments.
AI writing
Draft or expand a post with AI, using the same provider keys as the rest of the platform.
Note: The blog is an optional feature. It can be switched off entirely, and its URL prefix is configurable, so a site that does not blog carries no blog routes.
Posts, categories, tags and comments.

Blog settings

/admin/blog/settingssaved to blogConfig
Index layout
Grid, list, or masonry, with posts per row, posts per page, pagination style, and a hero and optional sidebar.
Card details
Show or hide the author, date, excerpt, read time, and category badge on post cards.
Single post
Layout (standard, cover, or minimal), an optional sidebar, author bio, related posts, social share, and comments on or off.
Slug
The URL prefix the blog lives under. Reserved routes are checked so it cannot collide with a page you have built.
Display options for the index, the cards and the single post view.