Incep Digital
GuidesIncep Platform owner guide
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Roles, permissions, and feature flags

Before you change settings it helps to understand two controls that sit across the whole admin: the role your account holds, and the feature flags that decide which capabilities are active.

Admin roles

Super admin
The top level account for the store. Can do everything, including managing other users and every setting in this guide. There is one per store.
Client admin
A staff account for the merchant. Can be scoped to specific areas with granular permissions, so you can give someone checkout access without opening up the rest of the admin.
Customer
A shopper account for the storefront. Customers never reach the admin or the mobile operations app.
Note: Some actions require a super admin. Others check for a specific permission, for example the checkout permission gates the checkout settings for client admins.

Feature flags

/admin/settingssaved to featureFlags

Feature flags turn whole capabilities on or off for your store. When a flag is off, the feature is hidden from the storefront and usually from its admin area too. You will find the flags in Store Settings.

Wishlist
Let customers save products to a personal wishlist.
Product comparison
Compare up to four products side by side.
Reviews
Customer product reviews and star ratings.
Subscriptions
Subscribe and save, and repeat orders.
Bookings
Sell services into time slots.
Social proof toasts
Real time purchase notifications on the storefront.
AI features
Store Setup, Shopping Assistant, Copy Assistant, Theme Assistant, Product Creator, Chat Editor, and Image Generator. Each also needs an AI provider key set in Integrations.
Tip: An AI flag on its own is not enough. The matching AI feature stays inactive until you add an Anthropic or Gemini key under Integrations, AI.
Feature flags live in Store Settings, under the store identity block.

Credentials are encrypted

Anything sensitive you enter in Integrations, such as payment keys and API keys, is encrypted at rest. You can paste keys into the admin with confidence rather than keeping them in environment files.