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What kind of site is this?
Incep Platform started as a store builder, and it still builds excellent stores. It is no longer only that. Selling, bookings and the blog are each optional capabilities, so the same platform runs a plain business website with no cart anywhere in it.
Which capabilities are on decides what you see. Half the admin disappears on a site that does not sell, and that is deliberate rather than a fault.
The three capabilities
/admin/settingssaved to Store.featureFlags- Ecommerce
- Products, cart, checkout, orders, payments, shipping and tax. On by default.
- Bookings
- Services sold as appointments rather than shipped goods. Paid bookings still run through the same cart and order pipeline.
- Blog
- Posts, categories and comments, under a URL prefix you choose.
Every existing deployment behaves exactly as it always has. A store with no stored preference is treated as an ecommerce store, so nothing changed underneath anyone.
What switching ecommerce off actually does
/admin/settings- The admin
- Catalog, orders, customers, payments, shipping and tax leave the sidebar, and their routes refuse to load rather than sitting there half working.
- The storefront
- Shop, product, cart, checkout, wishlist and compare routes return a not found page. The header drops its cart and wishlist icons.
- The page builder
- Blocks that only make sense for a store are hidden from the library, so you cannot place a product grid on a site with no products.
- AI setup
- Business briefs skip catalog sections, leave /shop out of the navigation, and do not build a product page template.
Note: Bookings and ecommerce overlap. Services are products underneath, and a paid booking flows through the same cart, checkout and order pipeline, so Products, Orders, Customers and Payments stay available whenever bookings are on even if ecommerce is off.
Choosing at setup
The provisioning wizard asks whether to enable ecommerce when a new deployment is created, and seeds a business navigation and homepage rather than a shop when the answer is no.
Tip: You can change your mind later. Turning ecommerce on brings the catalog and checkout back with your data intact.